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How BharatBenz Became a Big Player in India’s Trucking Industry So Quickly?
Bharat Benz is a subsidiary of Daimler Truck AG. It entered the Indian truck market and industry in 2012. From day one till today they have made a significant impact in the market.
While entering the market they were in the position to compete with big players like Tata motors Ashok, Leyland, Eicher Motors and many more. Even in today’s market or trucking industry if a new player comes in they find it very hard to fit them inside and find a market share for
why Bharat Benz Success
themselves.
But in those days BharatBenz quickly built their reputation for fuel efficiency, driver comfort and their advanced technology. But have you ever been curious how they rise so fast in a highly competitive market?
How BharatBenz Became a Big Player in India’s Trucking Industry So Quickly??
Let’s break it down into pieces
- Strong Focus On Fuel And Its Efficiency
One of the biggest advantages that BharatBenz had and emphasized was fuel efficiency. Recently the company also introduced ‘all new engines and enhanced payload applications’. This makes their trucks more cost effective. Since the diesel prices are fluctuating many fleet owners have shifted to this technology to reduce the operational cost.
- Investment In Hydrogen Fuel Technology
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While big players are still hesitating to invest in hydrogen fuel cell technology BharatBenz have co-developed hydrogen fuel bus and positioned themselves as a leader in sustainable transportation. Reports also say BharatBenz is testing water as an alternative for fuel. This makes them one of the innovative players in the market.
- Driver State Monitoring System
While focusing on the technology and business Bharat Benz also had a key focus on safety of drivers. This is a key differentiator for them. They have a driver state monitoring system (DSMS )which checks distractions, microsleeps and driver fatigue. With this technology they have significantly reduced accident risk. This technology is one of the main reasons for BharatBenz to become a driver-friendly brand. They prioritize safety over profitability.
- Car Like Driving Experience
BharatBenz does not make their trucks like traditional ones. They made their trucks with advanced technology giving a feel like driving a car. With better gear suspension, ergonomic seating, superior steering control. This made the vehicle easier to handle. So the drivers and fleet owners love BharatBenz than other brands
5.Implementing Government Policies
Not every truck industry supports all the government policies. But BharatBenz has been a proactive player in supporting the initiative that the government brings, to improve the driver conditions. One such example for this is making the trucks air conditioned on the basis of government initiative.
In Conclusion, we have discussed what are all the main reasons that helped BharatBenz to be in the position where they are now. Apart from these there are so many initiatives and proactive approaches that they have taken to increase driver safety, comfort and well being. Bharat Benz stands as a living example that when you focus on employees the brand will automatically grow on its own. Focusing only on profit will give you monetary returns but not the name and fame you want.
